How It Works — From Audit to Page One | Unclaimed
How our SEO services work

From first call to page one.

The exact small business SEO process we run for every client — no black boxes, no "magic," no $3,000/mo retainer required. Just the same affordable SEO playbook that's gotten 147 small businesses ranking on Google's first page.

Four phases

The affordable SEO process, at a glance.

Our SEO pricing starts at $399/mo and includes every step below. Every client, every SEO package, same proven process.

Phase 01

Discover

Intro call + keyword research

Days 0–3
Phase 02

Plan

Kickoff call + 90-day roadmap

Week 1
Phase 03

Execute

Tech fixes, content, links

Weeks 2–12
Phase 04

Compound

Rank, refine, repeat

Month 3+
Detailed SEO timeline

Every SEO step, every deliverable.

Most SEO agencies keep this opaque. Our affordable SEO services don't.

01

Book a free 15-min call

Day 0 · Takes 15 minutes

Pick a slot on our calendar — or just call us directly at (305) 775-6689. No long sales pitch, no "book a meeting to see the results" theatrics. You talk to a senior strategist (usually Nico) who pulls up your site live, walks through what's going on in your market, and tells you honestly whether we can help.

If we're a fit, we'll recommend a plan and next steps. If we're not, we'll tell you that too — and usually point you to a better-suited agency or channel.

Live site walkthrough
Current ranking spot-check
Competitor gap overview
Honest fit assessment
Plan recommendation
Realistic 90-day forecast
02

Kickoff call & onboarding

Week 1 · 60-minute call

Once you're signed up, you meet your senior strategist — the same person who will be running your account. No bait-and-switch to a junior after the sale.

On the call we align on revenue goals (not vanity metrics), finalize your target keyword list, walk through competitor strategies, and grant access to your site, analytics, and Google Business Profile. You leave with a written 90-day roadmap in your inbox the same day.

Written 90-day roadmap
Finalized keyword map (tied to revenue)
Competitor strategy breakdown
Access to your live dashboard
Slack channel (Growth + Scale plans)
Direct line to your strategist
03

Technical SEO foundation

Weeks 2–4 · First round of fixes

Nothing else matters if Google can't crawl, index, and understand your site. Before we write a single blog post, we fix the structural issues that cap your ceiling.

This is where most "cheap" SEO skips work. It's also the highest-leverage work. Core Web Vitals, crawl errors, broken schema, duplicate content, broken redirects, and mobile usability issues — all audited and resolved in the first 30 days.

Core Web Vitals optimization
Schema markup implementation
XML sitemap + robots.txt review
Site architecture audit
Mobile & page speed fixes
Redirect & canonical cleanup
04

On-page optimization

Weeks 3–6 · Page-by-page

Your existing pages get rewritten, restructured, and re-targeted against your keyword map. Meta titles, H1s, internal linking, image alt text, and content depth — page by page, until every important URL on your site is pulling its weight in search.

Rewritten meta titles & descriptions
Header structure (H1/H2/H3) cleanup
Internal linking strategy
Image optimization & alt text
Content expansion on thin pages
URL structure fixes where needed
05

Content production

Weeks 2–12 · Ongoing, monthly

Human-written SEO blog posts (1,200–2,500 words) targeting long-tail keywords your customers actually search for. Researched, edited, and optimized before publishing. Every post is approved by you before it goes live.

No AI-regurgitated content. No offshore keyword-stuffing. We hire US-based writers with industry experience, then our editors make sure the work matches your voice.

2–12 posts / month (plan-dependent)
Keyword research per post
Your voice & tone matched
Editorial review before you see it
You approve before publish
Ongoing updates to older posts
06

Authority & link building

Weeks 4+ · Monthly (Growth/Scale)

Editorial backlinks from real sites with real audiences. Every link is vetted — DR 30+, relevant niche, real editorial process. We don't buy link packages from PBNs. We don't spam guest posts on sites no one reads.

Slower than the junk-mail approach, but these are the links that stick through Google updates and actually move your rankings long-term.

10–25 editorial links / month
Only DR 30+ placements
Niche-relevant sites only
Digital PR & HARO (Scale)
Anchor text diversification
Competitor backlink replication

Rank. Measure. Compound.

Month 3+ · Ongoing

By month 3, your target keywords start moving to page one. By month 6, you've got a traffic engine that compounds monthly. We don't stop — we reallocate. As older pages rank, we move effort into new keyword targets, new content, new link opportunities.

Every month you get a plain-English report: what ranked, what traffic it drove, what revenue it produced. Plus bi-weekly or weekly strategy calls depending on your plan.

Monthly revenue-focused reports
Quarterly strategy reviews
Keyword portfolio expansion
Ongoing technical maintenance
Algorithm update audits
You own everything we produce
Transparency

Every keyword, every link, updated daily.

Your small business SEO dashboard is your source of truth. Not a monthly PDF that's already stale when it lands in your inbox.

app.unclaimeddigital.com/dashboard/coastalplumbing
Overview
Rankings
Traffic
Work log
Content
Backlinks
Tech fixes
Avg Position
4.2 ↑ 11.3
Keywords Top 10
18 ↑ 14
Organic Clicks (30d)
12,847 ↑ 312%
Keyword Rankings Last updated 2hr ago
plumber tampa fl #1 #15 ↑ 14
emergency plumbing tampa #2 #22 ↑ 20
water heater repair near me #3 #41 ↑ 38
drain cleaning tampa bay #1 #34 ↑ 33
24 hour plumber tampa #2 #19 ↑ 17
tampa leak detection #8 #6 ↓ 2
Our SEO stack

The SEO tools we use (most SEO agencies bill you for separately).

All included in your affordable SEO plan. No "software fees" line item on your invoice.

A
Ahrefs
Keyword & backlink data
S
SEMrush
Competitor tracking
SC
Search Console
Google's truth source
G4
GA4
Traffic & conversion
SF
Screaming Frog
Technical crawling
PS
PageSpeed
Core Web Vitals
ST
SurferSEO
Content optimization
UC
Unclaimed OS
Our in-house dashboard
Typical month on Growth plan

What a month of SEO actually looks like.

Week by week, so there's no "what are we paying you for?" moment. This is what our small business SEO services deliver every month.

WEEK 1
StrategyBi-weekly call with your strategist: review last cycle's rankings, plan this month's priorities.
ContentDraft 2 SEO blog posts (keyword-mapped, sent for your approval).
TechnicalWeekly crawl; fix any new technical issues (broken links, schema errors).
WEEK 2
ContentPublish approved posts + internal linking. 2 new drafts in production.
LinksOutreach to 40+ publications; confirm 3–4 placements for the month.
On-pageOptimize 2–3 existing pages (meta, H1s, internal links, content depth).
WEEK 3
StrategyBi-weekly call: rankings check, competitor monitoring, keyword expansion.
ContentFinalize and publish posts 3 & 4. Update 1 older post with new data.
LinksSecure 3–4 more editorial placements; anchor text diversification review.
WEEK 4
ReportingMonthly plain-English report: rankings, traffic, revenue attribution.
ContentPublish posts 5 & 6. Plan next month's keyword targets.
ReviewAudit the month's work in your dashboard; adjust strategy based on what's moving.
90
Days

Rankings promise

We work for free if we miss it. Your target keyword set is locked during kickoff. If those keywords haven't moved meaningfully up Google's SERP within 90 days of work starting, we keep executing at no cost until they do.

Written into every engagement. No asterisks, no "we tried our best" outs. The only conditions: your site can't be under manual penalty, and you have to let us actually ship the work we plan.

Current hit rate: 94%. The 6% that miss? We kept working for free until they caught up.

Ready to start?

Let's get to work.
No pitches, just rankings.

Book a free 15-minute call to walk through your site and see if we're a fit — or call us directly, we answer.

15-minute callNo pressureStraight answers