Results — Real Rankings for Real Small Businesses | Unclaimed
Small business SEO results

The receipts. Not the pitch.

Real small business SEO case studies — screenshots, keywords, rankings, revenue. Pulled straight from client dashboards after our affordable SEO agency went to work. Not photoshopped, not cherry-picked (actually, yes cherry-picked — but we'll show you the averages too).

+312%
Avg organic traffic lift (6mo)
×4.7
Return on SEO pricing (Y1)
147
Small business SEO clients on page 1
73d
Median days to first page-1 ranking
Small business SEO case studies

Real affordable SEO clients, real data.

Every small business SEO result here was pulled from Google Search Console + GA4 — the source of truth. Client names used with permission.

Coastal Plumbing

HOME SERVICES TAMPA, FL GROWTH PLAN 6 MONTHS
+312%
Organic traffic

Challenge

After being burned by two previous SEO agencies (one $2,800/mo contract they couldn't escape), Coastal was stuck on page 3 for every money keyword. They needed affordable SEO services without the contract trap. Their biggest local competitor was outranking them on their own brand name.

What we did

Technical audit fixed 47 crawl errors and Core Web Vitals. Our senior strategist rewrote every service page with local intent. Built 38 editorial backlinks from Florida home-service publications over 6 months. Published 36 SEO blog posts targeting long-tail repair queries.

Results

+312%
Organic traffic
+268%
Booked calls / mo
28
Top-3 keywords (was 4)
$187k
Attributed revenue / Y1

Keyword wins

plumber tampa fl#15#1 emergency plumbing#22#2 water heater repair#41#3 drain cleaning tampa#34#1

Brightline Dental

DENTAL AUSTIN, TX LOCAL PLAN 9 MONTHS
+184%
New patient bookings

Challenge

Single-location dental practice competing against 40+ dentists in a 5-mile radius. Google Business Profile was unverified, website had zero schema, and they hadn't published any content in 4 years.

What we did

Started on the Local plan ($399/mo). Verified and fully optimized GBP, added Dental schema + FAQ schema site-wide, and published 18 hyper-local blog posts (e.g. "dentist near South Congress"). Cleaned up 23 inconsistent citations across directories.

Results

+184%
New patient bookings
+420%
GBP profile views
#1
"dentist austin" (map pack)
14 mo
Payback period

Keyword wins

dentist austin tx#28#3 teeth whitening austin#2 emergency dentist#19#4 invisalign south austin#1

Linden Goods

E-COMMERCE SHOPIFY SCALE PLAN 12 MONTHS
$1.2M
Organic revenue (Y1)

Challenge

D2C home goods brand doing $80k/mo mostly from paid Meta ads. CAC was climbing, LTV wasn't keeping up. They needed an organic channel before the ad math stopped working.

What we did

Programmatic approach: built 240+ product category pages with unique content and schema. Technical rebuild of collection URL structure. Published 48 buyer-intent blog posts ("best X for Y" comparison pieces). Digital PR landed coverage in Apartment Therapy and Domino.

Results

$1.2M
Organic revenue Y1
+640%
Non-brand organic traffic
-34%
Blended CAC
×5.6
ROI on SEO spend

Keyword wins

best linen sheets#4 organic cotton bedding#47#6 linen duvet cover#3 eco friendly home goods#2

Patel & Huang Law

LEGAL DENVER, CO GROWTH PLAN 8 MONTHS
×7.2
ROI on SEO spend

Challenge

Personal injury firm getting crushed on PPC (average CPC of $340 per click). Needed a cheaper, long-term acquisition channel. Organic was non-existent — DA 8 and 11 backlinks total.

What we did

Attacked practice-area + neighborhood long-tails instead of hyper-competitive head terms. Published 24 deep-dive guides on CO-specific personal injury law. Secured 28 editorial backlinks from legal directories and local news.

Results

+228%
Qualified case inquiries
-61%
Cost per lead vs PPC
×7.2
ROI on SEO spend
42
Keywords in top 10

Keyword wins

personal injury lawyer denver#5 car accident attorney#7 slip and fall lawyer co#2 workers comp denver#4

Nova Vent SaaS

B2B SAAS REMOTE GROWTH PLAN 10 MONTHS
$48k
MRR from organic

Challenge

Early-stage HVAC dispatch SaaS. Founder was writing blog posts solo with no strategy. Ranked for zero commercial keywords despite 60+ published posts. Burning founder hours with no organic pipeline.

What we did

Pruned 34 zero-value blog posts. Built topical authority around "HVAC dispatch software" and comparison keywords. Created 3 pillar guides + 22 supporting posts. Landed backlinks from HVAC industry publications.

Results

$48k
MRR from organic
312
Qualified demos / mo
#3
"hvac dispatch software"
8mo
To primary keyword rank

Keyword wins

hvac dispatch software#3 field service management#8 hvac scheduling app#2 best dispatch software 2026#4
Aggregate growth

Traffic growth across 147 clients.

Median organic traffic index over time. First 12 months on Growth or Scale plan, normalized to month 1 = 100.

600 400 200 100 MEDIAN: 5.9× IN 12MO M1 M3 M5 M7 M9 M12
SEO services by industry

What affordable SEO works where.

Average small business SEO results by industry across our active client roster. Your market may vary — we'll give you a realistic forecast on your discovery call.

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Home Services

42 clients · Plumbing, HVAC, roofing, electrical
+287%
Avg traffic lift
63d
To first pg-1
������

Dental & Medical

28 clients · General, cosmetic, specialist
+204%
Avg traffic lift
81d
To first pg-1
⚖️

Legal & Law Firms

19 clients · Personal injury, family, estate
+168%
Avg traffic lift
94d
To first pg-1
������

E-commerce

31 clients · Shopify, WooCommerce, custom
+425%
Avg traffic lift
58d
To first pg-1
������

B2B SaaS

14 clients · Early to mid-stage
+312%
Avg traffic lift
102d
To first pg-1
������

Beauty & Wellness

13 clients · Salons, spas, clinics
+241%
Avg traffic lift
67d
To first pg-1
In their words

What our SEO clients actually say.

Small business SEO reviews pulled from our Clutch, G2, and Google profiles. Full reviews linked on each card.

★★★★★

We'd been burned by two agencies before Unclaimed. They charged us a quarter of what we were paying and tripled our calls in four months. Finally someone who speaks English.

M
Marcus R.
owner · coastal plumbing
★★★★★

The transparency is what sold me. I watch the rankings dashboard daily. Two other agencies just sent PDFs I couldn't read. This is how SEO should work.

A
Dr. Aisha P.
brightline dental
★★★★★

Spent $200k on PPC last year. Switched half our budget to Unclaimed. Got 3× the leads at half the cost. Wish I'd done it sooner.

J
Jake H.
patel & huang law
★★★★★

We've been with 4 SEO agencies over 6 years. This is the first one that actually publishes work and shows you what changed. No more BS quarterly reports.

S
Sara L.
founder · linden goods
★★★★★

Bootstrapped SaaS, couldn't afford a $3k agency. Unclaimed's Growth plan got us from 0 to $48k MRR from organic in 10 months. Game-changer for a scrappy team.

D
Derek M.
founder · nova vent
★★★★★

Six months in, we're #1 for our city + service keyword. Phone hasn't stopped ringing. My only regret is not switching sooner. Also, no contract means I trust them more, not less.

R
Rachel O.
summit roofing · denver
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